Monday, 11 April 2011

Don't be a Gewgaw: Why is Nike called Nike?

When talking about shoes, there’s one name which marks in our mind. – Nike. Nike is one of the most famous shoe brands known for its logo “The Swoosh”.
Nike is pronounced with two syllables “Ni-Key”. Its name was taken from the Greek mythology. She was the goddess of victory symbolizing triumphant encounters. From this, a footwear evolved giving way to today’s popular brand of shoes. The logo “swoosh” signifies Nike, the winged goddess who became a great example of courage and chivalry. This is the reason why Nike was called Nike.
The “swoosh” mark was created by a Carolyn Davidson, student from Portland State University taking up graphic design. With her creation, she only received $35.

1 comment:

  1. Nice copy-paste, and just a few minutes ago, 'popular' was linked to some site...